A strong cricket franchise, the Mumbai Indians have successfully bagged a large number of sponsors for the IPL 2024. The sponsoring has been done by the top Indian and foreign brands.
The sponsoring trend shows that the brand promoters are both new entities and old, traditional business houses. This makes IPL 2024 sponsors a mix bag of brands.
This sponsorship trend proves that both new and old brands now want to connect with a vast audience of varied demography globally to capitalise on the popularity of Mumbai Indians.
The IPL 2024, being a global cricket event, can help the brands of such sponsors catch the eye of millions spread across the world. This will help them further widen their brand’s aura globally.
These brands are diverse in nature. They represent different services and consumer products. This also shows a mix-bag of brands of diverse nature. The primary reason is that these brands aim to profit from the 50 million digital viewers spread across the world and the strong spectators present at the Wankhede Stadium.
Profile of Sponsors
The profile of Mumbai Indians brand promoters for IPL 2024 is quite impressive. They represent top-notch business entities, both Indian and overseas. We are giving below their short profiles:
Principal Partners
Following are the principal partners:
- Slice: The company, a fintech startup, has announced a partnership for three years. Slice’s logo will appear on the front of official Mumbai Indian jerseys. This is the debut of Slice in sports sponsorship.
- DHL: The company is the official logistics partner of IPL. An international express service provider, DHL Express made its first-ever cricket sponsorship globally by being the official partner with the Mumbai Indians.
- IDFC First Bank: The Official Banking Partner of Mumbai Indians, IDFC First Bank, aims to reach out to cricket enthusiasts and create awareness among them on how they can get more from this bank.
Associate Partners
Following are the Associate Partners of Mumbai Indians:
- Astral Pipes: Under the agreement with the Mumbai Indians, Astral Pipes will promote its two brands—Jio and Astral Pipes—for the upcoming IPL season.
- Reliance Jio: Currently based in Navi Mumbai, Reliance Jio is now offering 5G services to a large number of Indian cities.
- Jio Cinema: The agreement envisages making all digital contents of Mumbai Indians that fans have loved over the years. Jio Cinema will also have behind-the-scenes and marquee content with star players.
- Dream11: An Indian fantasy sports website, Dream11 is likely to create virtual teams of sportsmen taking part in real matches, enter competitions, and earn real money if their team wins.
- Garnier Men: The Official Grooming Partner of Mumbai Indians, the agreement is to promote the French men’s cosmetic brand Garnier Men.
- Usha International: A company producing durable brands, Usha International has continued its partnership with Mumbai Indians. This partnership will increase the brand visibility of the company.
- Bisleri: A producer of packaged drinking water, Bisleri has made a three-year sponsorship deal with the Mumbai Indians. The company will be the official hydration partner of the Mumbai Indian IPL team.
- BIRA 91: Beer-making company BIRA 91 has partnered with the Mumbai Indians for IPL matches. .
The other important partners are Max Life Insurance, BKT, Radio City, Fever FM, and Radio One.
Merchandise Partners
The Mumbai Indians have several merchandise partners. These partners are: Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, PlayR, and The Arena.
Conclusion
The Mumbai Indian sponsorship is quite robust. Due to its popularity as a very successful team, the very name of the Mumbai Indians attracted a large number of top brands. While most of them are old, some new ones have also jumped into projecting their brands and chiselled brand images among the millions of people watching the IPL.
Penned by AHC
